Local prospecting and enrichment

Turns local-business discovery, Apollo enrichment, and nearby media inventory into a custom proposal PDF and reviewed outreach.

Local discovery and Apollo enrichment flowing through nearby screen matching into a map-rich custom proposal PDF, sales review, and approved send.
01 · Purpose

Why it exists

Local media sales depends on more than finding a business near a screen. The system makes location, category, public business context, and inventory proximity inspectable in one place, helping a seller start with a credible reason to reach out rather than a generic list.

02 · Sequence

How it works

Discovery and enrichment are automated where the signal is public and repeatable; opportunity fit and outreach remain reviewed.

  1. 01

    Discover businesses in Maps

    Search approved geographies and categories to assemble a location-aware set of potential local advertisers.

  2. 02

    Collect public business signals

    Capture available website, category, location, review, and business-status context without entering private systems.

  3. 03

    Enrich the working record with Apollo

    Use Apollo alongside the public record to add relevant company and contact context while retaining source provenance and confidence.

  4. 04

    Match nearby screen inventory

    Compare business locations and intended reach with approved media inventory and meaningful proximity.

  5. 05

    Generate the proposal PDF

    Turn the approved business context and nearby inventory into the real proposal format: customer-specific copy, a local map, dynamic screen count, and a custom graphic or generated image.

  6. 06

    Write and assemble the outreach

    Draft the personalized email from the enriched record and attach the custom proposal PDF with the relevant campaign framing.

  7. 07

    Review and approve the send

    Route the recipient, source record, message, offer, and proposal to a sales owner; only an approved send moves to delivery.

03 · Sources

Tools and data sources

Approved public sources, Apollo enrichment, and internal inventory form the public-safe working boundary.

  • Google Maps
  • public business websites
  • public business listings
  • Apollo
  • geocoding
  • Mapbox
  • screen inventory
  • distance matching
  • proposal generator
  • working CRM records
  • human review queue

Output

What ships

An enriched prospect record, nearby inventory match, personalized email, proposal PDF with a local map and custom graphic or generated image, and an approved send record.

Review

What stays human

Fit, sensitivity, account ownership, opportunity priority, contact choice, message language, commercial offer, proposal accuracy, and the decision to approve the send.

04 · Boundary

Public-safe proof and constraints

The workflow uses approved business information, Apollo enrichment, and approved inventory; it does not invent contact details. Distance does not equal fit, enrichment confidence is visible, and sales approval gates every send. Public examples remove sensitive prospect records and internal commercial terms.