Bringing a community site to life.
Reworked around community life: clearer parish information, living bulletins and events, and educational stories brought to life through interaction.
I build the system and the thing it ships.
I build websites, product stories, sales material, and AI-enabled marketing systems that help teams explain, sell, and scale.And sometimes, stuff just for fun.
Selected Work
From no web presence to a lead magnet.
From no web presence to a lead magnet: a useful website, local tools, and a programmatic search system built to turn nearby demand into bookings.
30% increase in salesClient-reported after launch
189 organic clicks in the latest 28 days · 83 pages averaging page one
Digital out-of-home proposal tool
A proposal system that turns local business data into tailored media plans, maps, and campaign creative.
Explaining a misunderstood medium.
A product story that educates buyers about a misunderstood advertising medium: where it reaches people, why attention is different, and when it works.
Making an overlooked category interesting.
Two AI-assisted music releases built around the language, places, and culture of digital out-of-home advertising.
Bias to build.
I trust work you can use, learn from, and improve.
- Understand.
- Shape.
- Build.
- Measure.
- Refine.
- Systematise.
The repeatable systems behind the work.
Search-optimized content production
View workflowSearch data and human review move useful writing from research to measurable published performance.
Outcomes.
A little about me.
I was born and raised in Toronto. My first look at marketing came at six, helping my dad at his Chrysler dealership. I loved spending weekends there, looking through the brochures and the marketing around the showroom and thinking, “This made the cars look really cool.” That was probably the start of it. I’ve been doing marketing ever since.
Now I live in Coldstream, BC, raising four kids and sharing the house with a cat and a dog. When I should probably be resting, I spend an unreasonable amount of time tinkering with AI and building things simply to see if I can. Even when the practical value is questionable, there is value in the process.
There is value in the process.
The portrait starts with one stable Renaissance-style base rather than regenerating the whole scene frame by frame. I separated the clean body and environment from the head, generated 66 controlled head positions, and registered every pose to the same eye line, crop, and lighting.
A lightweight interaction layer maps pointer or touch position to the nearest pose while a masked typing loop supplies the hand movement. The useful lesson was in the constraints: protect what already works, isolate the smallest moving part, compress the assets, and only then composite the interaction back into the page.
Experience
Fountainhead.ai
Marketing Engineer & Co-Founder
Vertical City
Product Marketing Manager
OLG
Senior Manager, CX Design
OLG
Digital Integration & Retail Marketing
TD
Associate Manager, Retail Marketing
The work is gathering.